November 24, 2003


The other Wal-Mart Story

Kevin Drum at Calpundit has been running a series from the LA Times on Wal-Mart. Fast Company magazine has a story in their December issue which is just as fascinating and is a real insight into the realities of the company.

A gallon-sized jar of whole pickles is something to behold. The jar is the size of a small aquarium. The fat green pickles, floating in swampy juice, look reptilian, their shapes exaggerated by the glass. It weighs 12 pounds, too big to carry with one hand. The gallon jar of pickles is a display of abundance and excess; it is entrancing, and also vaguely unsettling. This is the product that Wal-Mart fell in love with: Vlasic's gallon jar of pickles.

Wal-Mart priced it at $2.97--a year's supply of pickles for less than $3! "They were using it as a 'statement' item," says Pat Hunn, who calls himself the "mad scientist" of Vlasic's gallon jar. "Wal-Mart was putting it before consumers, saying, This represents what Wal-Mart's about. You can buy a stinkin' gallon of pickles for $2.97. And it's the nation's number-one brand."
...
Wal-Mart is not just the world's largest retailer. It's the world's largest company--bigger than ExxonMobil, General Motors, and General Electric. The scale can be hard to absorb. Wal-Mart sold $244.5 billion worth of goods last year. It sells in three months what number-two retailer Home Depot sells in a year. And in its own category of general merchandise and groceries, Wal-Mart no longer has any real rivals. It does more business than Target, Sears, Kmart, J.C. Penney, Safeway, and Kroger combined. "Clearly," says Edward Fox, head of Southern Methodist University's J.C. Penney Center for Retailing Excellence, "Wal-Mart is more powerful than any retailer has ever been." It is, in fact, so big and so furtively powerful as to have become an entirely different order of corporate being.

Wal-Mart wields its power for just one purpose: to bring the lowest possible prices to its customers. At Wal-Mart, that goal is never reached. The retailer has a clear policy for suppliers: On basic products that don't change, the price Wal-Mart will pay, and will charge shoppers, must drop year after year. But what almost no one outside the world of Wal-Mart and its 21,000 suppliers knows is the high cost of those low prices. Wal-Mart has the power to squeeze profit-killing concessions from vendors. To survive in the face of its pricing demands, makers of everything from bras to bicycles to blue jeans have had to lay off employees and close U.S. plants in favor of outsourcing products from overseas.

This article is a must-read to get a look under the hood. I came a away with a healthy mixture of fear and respect for Wal-Mart, it's amazing what one company can accomplish given time, patience and discipline.

posted by Jo Fish on 11.24.03 at 11:25 PM





Comments:

the behemoths change, but the game remains the same.

which in itself is kinda scary, considering that back in the 70s, GE was the 4th largest nuclear power on the planet...

posted by: DesertJo on 11.25.03 at 01:07 PM [permalink]



Don't bother to tell me that big business made America what it is today. To paraphrase Thomas Jefferson, yeoman small business owners are the true key to America's success. Wal-Mart does not make America a better place.

Those articles are truly scary. Forget all the hoopla about NAFTA, etc. Could a company like Wal-Mart be responsible for that great sucking sound of jobs ending or going overseas?

I've shopped at Wal-Mart only once. That was enough. Never again.

posted by: MM Grouch on 11.25.03 at 06:12 PM [permalink]



You came away with “respect and fear”?

Sounds like the Spanish Inquisition that nobody ever expects ...

posted by: SullyWatch on 11.26.03 at 12:31 AM [permalink]



If you want to buy something that will last you have to mail order it.

WalMart sucks the life out of the local retail economy.

Jobs are created by small businesses, but government give all of the breaks to large companies. Most large firm stay until they have to start paying their share, then they find other groups of elected suckers to 'lure them' away.

The big guys get cheap land, road improvements, traffic lights, tax breaks, while the little guys get to fight the system on their own.

I apologize for ranting, but my favorite bakery is closing and I have just been forced to be polite about "the wonderful jelly donuts WalMart sells for such a reasonable price". It was a mound of soggy dough covered in a slimy frosting and filled with a red sugar syrup only vaguely raspberry flavored. I love good pastery made fresh, but it will no longer be available locally.

My bookstore, my hardware store, and now my bakery, gone. I really hate these companies.

posted by: Bryan on 11.26.03 at 10:20 PM [permalink]



There's a fine line between genius and insanity. I have erased this line.

posted by: Allen Anthony on 05.03.04 at 08:49 AM [permalink]






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