The Rovian Spin Machine is really, really good at coming up with cute little phrases that the well-coiffed, empty-headed anchors on Cable Stations (and Snott McCllelan) can toss off. Case in Point: Blame Game. Nice, short and to the point for the helmet-head anchor-doo types.

We need that too. So how about Accountable Action? As in, "Scotty, we won't play the Blame Game if you'll detail all administrations Accountable Actions". Would that work? How does it (or something like it) get out there for use?

Giving the Helmet-head anchor-doo corps easy-to-say phrases seems to be key to even placing in the PR races. D'Oh! Must get better at it...must get better at it...